Mickael Mingot — Content Strategy Consultant

Expertise

Services I offer.
One strategic vision.

01
Editorial &
Content Strategy

From annual content plans to individual campaign architecture. I build strategies that are editorially coherent, platform-native, and commercially intentional.
02
Brand
Voice

Tone of voice is not a style guide. It is the difference between content people scroll past and content they remember. I help brands find theirs — and defend it at scale.
03
Content
OPS

Strategy without execution is decoration. I design content operations systems: workflows, editorial calendars, governance frameworks, and team structures that make consistency achievable.
04
TikTok
Strategy

Platform-native, not platform-adapted. I help brands and creators build on TikTok the right way — with a deep understanding of the algorithm, the culture, and the creator economy that shapes it.
05
Community
Engagement

Audiences are built through genuine participation, not broadcast. I design community strategies that turn passive viewers into active brand advocates.

Selected Work · TikTok France & Benelux

Content Campaigns
I've Led and Orchestrated
in France.

Learning & Lifestyle

#ApprendreSurTikTok · CleanTok · BookTok · #TikTokFashion · Met Gala

One of the most visible educational programs ever launched on TikTok France. Built from scratch — concept, creator partnerships, institutional co-branding, and editorial programming across five academic disciplines. A program that changed the public perception of TikTok as a platform.

10B

Views

Ambassadors involved

Sport

Ligue 1 · Tour de France · Paris 2024

Partnered with the biggest sporting institutions in France to build TikTok-native content programs: Roland Garros, Tour de France, Weuro, Olympics. From live stage coverage to athlete storytelling. Established TikTok as the home of live sport culture in France, generating hundreds of millions of views per campaign.

700K

Videos published

100

Partners involved

Entertainment

#WhatToWatch · Cannes Partnership · Oscars · #TikTokShortFilm

From red carpets to short-form cinema, led editorial programs that positioned TikTok as a legitimate player in French cultural conversation — bridging industry prestige with platform virality. #OnRegardeQuoi became the reference hashtag for cinema & series discovery.

150K

Videos

+150

Partners & Creators engaged

Verbatim

What they say.

Marlène Masure

Former General Manager
TikTok Europe

Creative, platform-savvy, and relentlessly driven — Mickaël launched programs that truly made an impact. #ApprendreSurTikTok was just one of them. What really sets him apart is his insatiable curiosity and the energy he brings to push every initiative further than expected. A genuine driving force.

Stefania Trinchero

Head of Creator & Partnership EMEA
TikTok

His creativity stands out in the way he consistently brings original thinking to complex challenges — and actively invites diverse perspectives into the room. Mickaël is genuinely committed to shared growth: he creates space for others to contribute and approaches every initiative with a focus on collective progress rather than individual recognition.

Guillaume Kuentz

Head of Sport & Gaming
TikTok France

I had the opportunity to work with Mickaël on several sensible Sports and Gaming projects at TikTok, and what makes him apart is his ability to hold both ends at once: vision and execution. And he knows how to bring teams along without ever losing sight of the goal. No fluff. No slide decks for the sake of it. Just focus and follow-through.

Ready to build
something
worth watching?

Whether you're a brand entering a new platform, a creator scaling their content operation, or a team that needs a strategic framework — let's talk.

Email mingotmickael@gmail.com

→

LinkedIn linkedin.com/in/mickaelmingot

→

MickaelMingot.

Services I offer.One strategic vision.

Content CampaignsI've Led and Orchestratedin France.